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Supplementary Materials for "Analyzing Business Students' Prompting Techniques When Using ChatGPT in a Marketing Strategy Simulation"
One-line summary
An AI research paper on Supplementary Materials for "Analyzing Business Students' Prompting Techniques When Using ChatGPT in a Marketing Strategy Simulation".
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Engineering notes will be added by the aipentium editorial team.
Chinese explanation / 中文解读
中文解读待补充：本站会优先为大语言模型、生成式AI、ChatGPT相关技术、计算机视觉、深度学习等高价值论文补充中文说明。
Original abstract
This repository contains the supplementary research materials supporting the study "Analyzing Business Students' Prompting Techniques When Using ChatGPT in a Marketing Strategy Simulation." The study investigates how undergraduate business students formulate prompting techniques when using ChatGPT during a marketing strategy simulation based on a business case scenario. The dataset contains anonymized prompting data extracted from participants’ submitted ChatGPT chat histories and a copy of the Google Form responses used for data collection.
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